Running Head: MEASURING ADVERTISEMENT EFFECTIVENESSMeasuring
Advertisement EffectivenessStudents NameInstitutional
Affiliation1MEASURING ADVERTISEMENT EFFECTIVENESS2Researchers have
found out that there is no precise way of measuring the success
oreffectiveness of an advertisement campaign though there are
various methods which can giveone a rough idea of whether the
adverts are effective. The following can be measured todetermine
the effectiveness of a new Superbowl television advert on the day
it was shown, amonth later, and six months later;The simplest way
is by tracking the retail traffic by counting the number of
customers orpeople who subscribe to the service. Monitoring the
sales, new customers, enquiries, andwebsite traffic are some of the
factors we should look at. The traffic has to be monitoredbefore
one starts the advert campaign.Comparing …