Running head: SELLING CONSUMER INFORMATIONSelling Consumer
InformationNameInstitutional Affiliation1SELLING CONSUMER
INFORMATION2Oracle Data CloudThe company collects data about the
advertisement audience; help understand theaudience and data to
measure the understanding of the audience. They sell
informationconcerning the behavior of the audience. The company
aims at avoiding advertising waste bygiving an insight on the
transactions, lifestyle data and online tendency. They also sell
customerdata which is unified in a whole customer journey. The data
helps to identify the best site for theadvertisement message. One
is able to measure the frequency of people reached by
activations.
data broker practices are at a point problematic for security
reasons. They sell theconsumer data without the owners consent. In
the …