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Writing : Final Project Plan


Surname 1Authors NameProfessors NameCourse NumberDate of
SubmissionMedia Final projectEvent: The FIFA World Cup-2018IDEAThe
FIFA World Cup of 2018 will be held in Russia.The Mengniu Group are
the World Cup official sponsor. The loyal customer forMengniu will
have an opportunity to experience the World Cup.All the major
promotional platforms like match ticket, LED boards, and FIFA
digitalchannel will have the Mengniu brand.The 2018 FIFA World Cup
will benefit from very much from Mengniu since it has awide
influence in the Chinese market and the entire globe. It is
worthwhileunderstanding that Mengnius business has a higher
influence ON the youths, whichare forms great majority of the
football fans.Channels of distributionThe channels of distribution
will be used for promotions, marketing, and provision of
updatesabout the event. The main channels of media distribution
are;InstagramFacebookSurname 2ANALYZE/PURPOSE/GOALInstagram and
Facebook are the appropriate channels for promoting the 2018
WorldCup because they are a key platform where fans express their
football love. Moreover,Instagram and Facebook have 140m and 400m
football fans respectively. In fact, there arethree times more
football fans on Facebook and Instagram than basketball according
to recentsurveys. This massive number of followers offers unrivaled
opportunities to promote the 2018World cup. It important noting
that there was more than 3 …

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